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One Health: Viola Polyphenols 

Concept Overview

Viola Polyphenols, derived from proprietary lettuce varieties, are plant-based bioactives with anti-inflammatory, antioxidant, antiviral, and antimicrobial properties. They align with the One Health approach by bridging human, animal, and environmental health, reducing reliance on synthetic drugs and antibiotics.

Image by Saúl Bucio

Market Opportunity

  • Global Human Health & Wellness: $3.3T by 2030 (CAGR ~9%).

  • Animal Nutrition Market: $750B by 2030 (CAGR ~6–7%).

  • Functional Food Ingredients: $120B by 2030 (CAGR ~8%).

  • Pet Care & Nutrition: $150B by 2030 (CAGR ~7–8%).

Image by Grab

Business Models

  1. B2B Ingredient Supply – Licensing and bulk sales of Viola Polyphenols to nutraceutical, feed, and cosmetic companies.

  2. B2C Products – Own branded line: capsules, powders, functional beverages, pet supplements, eco-friendly cat litter (tofu-polyphenol blend).

  3. Licensing & Partnerships – Strategic partnerships with global feed companies, pharma, and consumer wellness brands.

  4. Digital Health Ecosystem – Integration with AI-driven therapeutic monitoring (Pulse Mesh Health platform).

Image by Campaign Creators

Core Business Applications

A. Human Health

  • Functional Food & Supplements: Capsules, powders, beverages targeting stress relief, sleep aid, metabolic balance, and anti-aging.

  • Medical Nutrition: Support for diabetes, cardiovascular health, immune modulation.

  • Topical & Beauty: Anti-inflammatory and antioxidant applications in skin care and holistic beauty.

  • Digital Therapy Integration: Combined with AI-driven non-invasive acupuncture and monitoring solutions for sleep and stress.

B. Animal Health (Veterinary & Feed Additives)

  • Poultry, Swine, and Aquaculture: Polyphenol-based feed additives for disease prevention (e.g., bird flu, ASF, viral shrimp diseases) and growth performance.

  • Pet Nutrition: Anti-inflammatory and gut-health–supporting ingredients in premium pet food and supplements.

  • Antibiotic Alternative: Natural antimicrobial solution that reduces antimicrobial resistance (AMR) risk.

C. Environmental & One Health Impact

  • Sustainable Agriculture: Waste-to-value cycle through lettuce cultivation and eco-friendly extraction.

  • Reduced Antibiotic Pollution: Limiting antibiotic use in livestock and aquaculture decreases environmental contamination.

  • Zoonotic Disease Control: Prevention of cross-species viral transmission reduces pandemic risk.

Image by Petr Magera

Competitive Edge

  1. Next-gen CBD Alternative: Higher bioavailability, stability, and broader health benefits.

  2. ESG Alignment: Sustainable, plant-based, antibiotic-free solution.

  3. Patented IP: Proprietary extraction technology and polyphenol formulations.

  4. One Health Strategy: Positioned at the intersection of human, animal, and environmental health.

Image by Victoire Joncheray

Business Development Milestones

  1. B2B Ingredient Supply – Licensing and bulk sales of Viola Polyphenols to nutraceutical, feed, and cosmetic companies.

  2. B2C Products – Own branded line: capsules, powders, functional beverages, pet supplements, eco-friendly cat litter (tofu-polyphenol blend).

  3. Licensing & Partnerships – Strategic partnerships with global feed companies, pharma, and consumer wellness brands.

  4. Digital Health Ecosystem – Integration with AI-driven therapeutic monitoring (Pulse Mesh Health platform).

Image by Charles Forerunner
Advantage vs CBD
Feature
CBD (Hemp)
Viola Polyphenols (Lettuce)
Cost
Expensive, volatile
Scalable, cost-efficient
Bioavailability
Low (<10%)
Enhanced absorption
Efficacy
Mixed, inconsistent
Strong antioxidant, anti-inflammatory
Safety
THC contamination risk
Non-psychoactive, safe
Regulatory
Restricted, unclear FDA
GRAS/FDA food ingredient pathway
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